Less Hitting the Bricks with Legoland's Quick Pass
Called Quick Pass, the online program works like this: Guests log on to Legoland's Web site up to 30 days in advance of their planned visit, enter some basic info such as age and height of guests, and receive assigned times for two of the park's attractions. Legoland sends an email confirming the days and times, and guests print out passes at home to take to the park.
The only program of its kind, Quick Pass is fairly simple to use and quite clever. Best of all, it's free. According to Peter Rodbro of Entertainment Booking Concepts, the company that developed the system, the online program worked well during a test run last season, and Legoland Denmark has plans to add more rides this season. He says the chain may roll out Quick Pass at additional parks, including Legoland California.
I'm torn over the whole idea of line management programs. Ones that charge an extra fee (such as Six Flags' Flash Pass) can create resentment between the haves and the have-nots. And time-ticketing systems, such as Disney's Fastpass, can take the spontaneity out of park visits. Then again, it's no fun waiting, waiting...and waiting in lines. Perhaps the best solution is for parks to increase capacity by adding attractions and keep lines moving by dispatching the maximum number of ride vehicles (for example, using all three trains on a three-train coaster) and coaching ride operators to load and unload rides with high efficiency.
What do you think? Click on the "comments" link below this blog and let us know where you, um, stand on lines.
Comments
Unfortunately, these line management systems do not solve the initial problem. Modern rides have poor design capacity in relation to the parks increased design day (unless the plan is to increase the average wait time, hmmm) and lacking operations, as you stated, further the problem.
These systems only displace or transpose the waiting times, but they do not reduce them. Technically, yes, the wait is reduced for those using the systems, but it is in fact increased for those who do not (which are the majority).
Waiting in line is a part of the park experience. It is expected. Those who do not wish to wait should not attend the park. Solve the problem at the beginning (see first paragraph) instead of creating another problem.
No agree
- Since the thw QuickPass system in LEGOLAND actually optimes the total load in the whole park - the system will forecast loads in various attractions, and recommend special timeframes where addtional guest will optimise the system. It ofcourse cannot add more seats in the rollarcoaster - but it will see to that all seats is taken day and night.
Any logistic company needs to optimise the logistic system all times, according to the type of company. Wrong Thinking… Give the guest VIP treatment and optimise their day, thats the quality guesst love…
Most parks has time frames where wagons is not full, and this is waste of meoney and waste of guest satisfaction - so to optimise this, and in the same moment let the guest have less waiting time- is a pure win-win…. thats what the LEGOLAND QuickPass (Quick Pass) system does….
Regards