Disney sure has a thing about magic. There is the world's most popular theme park, the Magic Kingdom, one of its cruise ships, the Disney Magic, and its complimentary ground transportation program between Orlando International Airport and Disney World, Disney's Magical Express, to demonstrate just some of its magic mania. Now comes MyMagic+, a truly groundbreaking, if not downright magical, program to enhance the guest experience at Disney World.
It's the culmination of the Mouse's much vaunted "NextGen" initiative, which purportedly is setting the company back a staggering $1 billion. Using sophisticated online tools and a smart phone app, (RFID)-embedded bracelets called -- what else? -- MagicBands, and a healthy dose of pixie dust, Disney will give park fans powerful new ways to plan their visits and enjoy the resort. Best of all? It's free. Read about MyMagic+.
Photo: Disney, 2013. Used with permission.