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Arthur Levine

New Disney World Restaurant to Feature Beauty of a Concept

By April 24, 2010

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It's a tale as old as time: Restaurant patrons generally want lighter, more casual fare and a less formal presentation for lunch. So what's a restaurateur to do with an upscale eatery that does great business for dinner, but is underutilized during the day? Disney has an intriguing solution.

Not unlike its magical transformation of a frog into a princess or a beast into a prince, the Disney wizards plan to conduct a daily metamorphosis of its planned 552-seat Be Our Guest restaurant from a casual, quick-service lunch spot into an elegant, full-service dinner experience. The multi-purpose establishment will be themed to the film, Beauty and the Beast, and will be located in the Beast's Castle, part of the Fantasyland expansion at Walt Disney World's Magic Kingdom. The new Fantasyland attractions are scheduled to open in 2012 and 2013.

Disney will test the quick-change, dual-purpose restaurant concept with the expanded Cantina de San Angel, now under construction at the Mexico Pavilion at Epcot.

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