Give a Day Ends After 68 Days

It took less than ten weeks for Disney to register a million people for its Give a Day, Get a Disney Day program. Now that it has reached its goal, Disney will no longer accept new applicants to commit to a day of volunteer activity in exchange for a free ticket to a Disneyland or Walt Disney World park. I'm not sure whether the promotion attracted more participants more quickly than Disney anticipated, but the company is now left with nearly ten months remaining in 2010, including the busy spring break and summer seasons, without a major marketing event to promote its US parks. Might it reconsider its initial limits, release another million freebies, and restart the program? I guess we'll have to give Disney a day (or two or twenty) to rethink its plans.

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