Is the trip over for Nights in White Satin- The Trip? The signature dark ride is part of Hard Rock Park, the music-themed park that opened in Myrtle Beach, South Carolina with a heavy-metal bang in April and closed with a soft-rock whimper in September. Faced with disappointing attendance and mounting debt, the new park filed for Chapter 11 bankruptcy
and vowed to reorganize and reopen for the 2009 season. Late last week, however, Hard Rock Park's owners said they now hope to sell the park before the end of the year, according to the The Sun News
. Otherwise, the park would not reopen.
I'd imagine a buyer would step forward. Then again, I imagined that the $400-million property, which I believed was a compelling, fully realized park with a strong brand and an appealing theme in a highly trafficked vacation destination, was destined to be a success. I still maintain that with the right marketing, a few more attractions, and more realistic ticket prices, Hard Rock Park could yet be a success. But, given the tough economy, would a potential suitor be able to cobble together the financing and have the stomach to weather an iffy tourist industry?
What do you think? Will "Nights" remain dark, or will new owners reopen Hard Rock Park? State your thoughts by clicking on "Comments" below.
Photo: Don't let the sun go down on me. Led Zeppelin- The Ride, the featured coaster at Hard Rock Park, strikes a mighty pose at dusk. Arthur Levine 2008. Licensed to About.com.