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Arthur Levine

Six Flags Wiggles into Dubai's Crowded Theme Park Empire

By March 6, 2008

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A few days after Busch Entertainment Corporation revealed that it would be building a massive four-park complex in the United Arab Emirates, Six Flags made its own announcement that it would develop Six Flags Dubailand in partnership with an Arab holding company. The chain says that the park, which is scheduled to break ground in 2009, would feature Six Flags' characteristic mix of thrill rides and entertainment, such as Tony Hawk coasters and Wiggles World lands. This would be the first newly built Six Flags park since the company's early days. It has built its portfolio of properties largely by acquiring existing parks. In a release, the chain states that the UAR project would be its first park to be developed outside of North America. While its current roster of 21 parks is located in the U.S., Mexico, and Canada, Six Flags also had properties in Europe that it sold a few years ago to help alleviate some of the debt that continues to saddle the company. Along with Six Flags, there are Universal Studios, DreamWorks Animation, and other theme parks being developed within the destination complex known as Dubailand. Dubai is already a burgeoning vacation magnet and the home of an indoor ski resort (keep in mind that this is in the middle of the desert) as well as more than 60,000 hotel rooms. According to Six Flags, the Dubailand project is the first of a number of branded parks and projects it will be developing throughout the Arab region.
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