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Arthur Levine

A Dream is a Wish Your Heart—and Disney—Makes

By June 8, 2006

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Disney's 18-month "Happiest Celebration on Earth," in honor of Disneyland's 50th anniversary, comes to an end this September. But Disney will keep the synergy going with another worldwide celebration, the "Year of a Million Dreams." Details are a bit sketchy now, but the one-year program, which kicks off October 1, appears to have two components: Cast members (Disney-speak for its park staffers) will award, through some kind of random giveaway, unique "dream" experiences to guests; and visitors will be able to pursue their dreams of flying, becoming a pirate, or turning into a princess by participating in new attractions and features to be unveiled at the parks and on Disney's Web sites. Among the giveaway prizes will be one-night stays in a royal bedroom atop Cinderella Castle at Walt Disney World's Magic Kingdom and a lavish Mickey Mouse Penthouse suite at the Disneyland Hotel in California. The exclusive accommodations are now under construction for the event. One contest winner will travel to all five Disney resorts and lead a park parade, while another winning family will get one of the Disney parks all to themselves. Other prizes will include private audiences with the Mick and his pals and Golden FASTPASS tickets that will allow special ride privileges. Disney has a Year of a Million Dreams Web site with additional info (although not much).
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